The Soundville concept was created to highlight the importance
of sound quality and the extreme lengths Sony engineers go to
ensure this is integral to every audio product.
A series of artistic films were created depicting a variety of
bizarre experiments conducted in a remote Icelandic village.
The purpose of the microsite was to house these films,
communicate their context and move visitors from the entertainment
content, through to simple educational experiments they could try
online and on to showcasing hero audio products.