Trader Media operates the number one UK marketplace for
motorists. The Auto Trader branded website and magazines form the
core part of the group's business - www.autotrader.co.uk is the
UK's leading motoring website with monthly unique users of around
10 million per month and the Auto Trader magazines have an average
weekly circulation of around 89,000.
Our task was to underline TMG's position as the market leader,
to communicate the dynamic nature of its markets, and to articulate
TMG's strategy for continuing growth and leadership.
We created an online and printed 'Leading the Way' publication,
which allowed us to focus on each of Trader's key areas of
leadership individually - thus building an overall picture of the
Company's markets and key strengths.
It was very interesting working with the Trader digital team. After all, autotrader.co.uk gets nearly ten million visitors a month!"
Guy Lane, Partner, The College