Creston is an insight and communications business, with a
particular emphasis on the digital implementation of traditional
advertising and marketing campaigns.
Our brief was to communicate Creston's competitive advantage in
a creative and engaging way, and to articulate how the company's
structure and approach makes it more flexible and relevant in
today's increasingly digital environment.
Our solution was to make Creston's position analogous with the
evolutionary process and survival of the fittest, with the
consequence that Creston is in a naturally stronger competitive
position in its market. This is also visualised by animated
illustrations that support the proposition and messaging.
Creston really liked the evolution idea and it's been great to roll this idea out."
Leon Fletcher, Creative Director, The College