Whitbread wanted to create an innovative and modern corporate
website that reflected the company's new brand positioning,
engaging with stakeholders and delivering against key
We conducted interviews with user groups and stakeholders to
understand their needs and inform the new site architecture.
An illustrative design approach was adopted to bring to life our
24/7 concept, presenting Whitbread as a vibrant neighbourhood of
brands and via a mobile version, provide the audience with
up-to-date content on the go.
We've gone from something quite pedestrian to something really compelling. The creativity and user experience is a vast, strategic improvement."
Tabitha Aldrich-Smith, Whitbread Communications Director